30 / 60 / 90
How I Approach the First 90 Days.
30 Days — Learn, Diagnose & Identify Quick Wins
I focus on listening, learning, and understanding the business from both a performance and human standpoint. I get to know the team, the workflows, the gaps, and I audit paid channels, creative performance, landing pages, and funnel metrics.
60 Days — Test, Optimize, and Build Systems
I implement structured testing across ads and landing pages, refine the creative pipeline, increase speed and output, and start reallocating budget toward top-performing channels while improving the connection between acquisition and retention.
90 Days — Scale What Works & Set Long-Term Strategy
By this stage, I scale winning campaigns, double down on top creatives, optimize spend allocation, and present a forward-looking growth strategy for sustainable and profitable growth.
Growth Philosophy
Marketing Should be Intentional, Measurable and Scalable.
Systems first, tactics second.
Data over opinions.
Alignment between marketing, sales, and operations is non-negotiable.
Great teams are built through trust, training, and clarity — not pressure.
What scales is what wins.
My focus is simple: build marketing engines that drive consistent, repeatable revenue.
Capabilities
What I Can Offer for You
Brand Identity & Systems
Building clean brand foundations, messaging systems, and scalable operating structures that support growth.
Campaigns & Launches
From GTM planning to campaign execution, testing, and reporting across channels.
Web & Digital Design
High-converting websites, landing pages, content structures, and digital experiences.
Events & Activations
Partnerships, sponsorships, activations, and field execution that create real visibility.
Strategic Collaboration
Cross-functional leadership with sales, operations, recruiting, and executive teams.