Website Revamp: Improved avg. session duration by +34% and reduced bounce rate by 22% following the redesign launch.

SEO: Organic impressions grew to 97.9K in Q1 with 1,060 total clicks and a 53.66% organic engagement rate.

Reel Thumbnails: +27% higher click-through rate on video content compared to Q4 2025 benchmarks.

Newsletters: 32% average open rate across Q1 sends, with a 14% click-through rate.

Email Marketing: +26% increase in qualified lead inquiries originating from email campaigns.

Google & Glassdoor Rating: GMB fully optimized. SOAL Solutions combined holds 4.5 stars across 105 Google reviews.

Paid Marketing — Meta: 3.2x ROAS achieved across Q1 Meta campaigns, with cost-per-lead reduced by 18%.

Skillz Hub Launch: 300+ registered learners in Q1, establishing a scalable foundation for professional development content.

International Nurses Program: Owned end-to-end branding and growth strategy for a healthcare staffing initiative.

Marketing Infrastructure & Process Building: Built and refined systems across campaigns, creative production, and reporting.

Multi-Brand Marketing Leadership: Led strategy and execution across SOAL Technologies, Kupplin, and Tekberry.